Competitive Research for Palm Beach County Small Businesses
Know Exactly Who You're Losing Customers To, and Why.
I dig up what's publicly out there about the competitor you keep losing to: their pricing signals, the marketing machinery they run that you don't, and what their own reviews reveal. Then I hand it back as a plain-English report. Every fact sourced, confidence-rated, and checked by a person before it reaches you.
If your report doesn't show you at least three verified things you didn't know, every dollar comes back.
You lose customers to the same one or two competitors, over and over. Most of the reason is sitting in public view, if someone actually checks it properly.
What a Debrief Covers
A Competitive Debrief is a report built on the competitors you actually face, researched by name. Here's what's in it.
How they get customers
The channels doing their selling: what shows up when your buyers search, the ads they run, and the offers that pull in a first purchase.
How they price and present it
How their pricing is framed to a buyer, what their site and listings say, and what is conspicuously left unsaid.
The marketing machinery they run
The ordinary systems working for them around the clock: how they collect reviews, reward referrals, capture emails, and bring customers back a second time.
What their reviews reveal
Patterns across more than one review platform, where the praise clusters and the complaints repeat.
The gaps you can win on
Where their story outruns their verifiable record, and which cheap or free moves they have left on the table for you.
What a Finding Actually Looks Like
Every line in a report looks like this: a fact, a source, and how sure I am.
Their own site banner claims “500+ Google Reviews.” A live, signed-out Google pull the same day showed 198.(their site header, checked against a dated Google pull)
HIGHSells the same product at $14.99 in person while their website lists no price at all. A buyer comparing online never sees their strongest number.(direct read, their own site against an in-person check)
MEDNo confirmed current ad spend on the major social ad archives. Treat this as "not confirmed," not "not running."
COULDN'T FIND
Don't Take My Word for It. Read One.
Below is a full sample Competitive Debrief in the real report format, built on a fictional composite Palm Beach County roofing company. It ends with a full source index, so you can see exactly where every fact would come from.
Read the Sample Report (PDF)The sample subject is a contractor; the method is the same for any trade.
How I Work
Collect
Everything public: their website, listings, reviews, ads, offers, and archived pages.
Analyze
Nothing counts until it checks out against an independent record.
Verify
Every fact gets a source and a confidence rating, checked by hand.
A trained person checks every finding: one practice, one set of eyes, every time.
The Person Behind the Reports
Fieldstone Intelligence is Alberto Rivas, an analyst with a background in investigative and intelligence work, based in Royal Palm Beach. Every report is researched, verified, and written by one set of trained eyes: mine. No call centers, no outsourcing, no guesswork. If you call, you get me.
What Clients Say
5.0 on Google reviews
He genuinely took the time to understand our company and look beyond the surface to identify flaws and opportunities that we may have overlooked ourselves. I would highly recommend Fieldstone Intelligence to any business owner looking for an honest, detailed, and actionable company evaluation.
★★★★★
Donald Staires · Google review
His research was thorough, easy to understand, and gave me a fresh perspective on how to better position my agency in a competitive market. I came away with practical ideas that I can implement right away. If you're looking for detailed market intelligence and recommendations that can help grow your business, I highly recommend Alberto and Fieldstone Intelligence.
★★★★★
Claire Larsen · Travel Agency Owner · Google review
Every fact had a source listed and it was written in plain English, not analyst talk. He flagged the things he couldn't verify instead of padding the report, which is exactly why I trust the things he did find. I recommend him to any contractor tired of guessing why they lost a bid.
★★★★★
Owner, PUP Paver and Turf · Palm Beach County
Three Questions Your Business Should Be Able to Answer
You know your product. These three are about your machinery:
Where did your last ten customers come from?
What brings a customer back a second time?
Who sends you referrals, and what do they get for it?
If any of these is a shrug, that is fixable, and most of the fixes are free.
The Competitor Snapshot: Free.
Name one competitor you keep losing to. Within 72 hours you get a one-page brief back: 3-5 verified findings on them, covering how they position themselves, what their reviews reveal, and one pricing signal, sourced and confidence-rated to the same standard as paid work.
I take five of these a month. They're done by hand, so the cap is real.
What you send here is used only to build your Snapshot. It's never sold, and it doesn't sign you up for anything else. No spam.
Three Ways to Work With Me
The Competitor Debrief. The full verified report on the competitors you name: how they get customers, how they price, what machinery they run, where they break. You finish knowing exactly what you are up against, with every fact sourced.
Debrief + Field Plan. The report plus a prioritized, cheapest-first action plan built from it and walked with you on a call. You finish knowing what you are up against AND exactly what to do first on Monday morning.
The Starter Pack Install. I don't just recommend the machinery, I build it with you: the website fixes, the review engine, the referral program, the email capture. You finish with the systems running, not a to-do list.
How Pricing Works
Flat project pricing. No retainers, no contracts, no monthly anything. Whichever of the three fits, the engagement is scoped in writing before a dollar moves.
You get the exact price on a free 15-minute call, after I understand what you are up against. That way you are judging a number against your situation, not a guess.
The guarantee comes first either way: if your report doesn't show you at least three verified things you didn't already know, every dollar comes back.
Deposit to start, balance on delivery. Nothing owed until the scope is in writing.
Questions
Is this private investigation?
No. Everything in a report comes from public, published sources, the same pages anyone could read themselves. I just check it properly and verify it before it reaches you.
Where does the information come from?
Public sources: review platforms, advertising archives, business registry filings, their own websites and listings, and, for the trades, license and permit records. Every report ends with a source index so you can verify it yourself.
What if you can't verify something?
The report says COULDN'T FIND. A marked blank beats a confident wrong answer.
Who is this for?
Small business owners in Palm Beach County, especially newer businesses still building their customer machinery: trades and contractors, food and farm-direct sellers, gyms, personal services. If you keep losing customers to one rival and want specifics instead of guesses, this is for you.